Gain Clarity.
Build Momentum.
Achieve Your Vision.
We help CEOs build thriving businesses with a clear vision, strong leadership, and a proven system for success.
Clarity
Create an actionable plan to grow your business.
Alignment
Get your team working toward a shared vision.
Momentum
Achieve real results with a proven system.
Have you hit a PLATEAU in your business?
Lack of Direction
Without a clear strategy, your team is misaligned, and opportunities slip away.
Wasted Resources
You’re spinning your wheels with no real progress.
Stagnation
Without the right systems, your business will hit a ceiling and stop growing.
The Pinnacle Principles
Learn a proven Operating System for growing your enterprise based on these Five Principles. Master them and watch your business climb.
PEOPLE
Get the right people in the right seats, right away. Then equip and coach them in a unified direction.
PURPOSE
Start with why. Set a compelling mission, clear visions, and authentic values. Then develop a winning strategy.
PLAYBOOKS
Document and optimize your core processes from top to bottom, both internal and customer-facing.
PERFORMANCE
Measure what matters, then manage it. Plan and track key goals on an annual, quarterly, and weekly cadence.
PROFIT
Profit comes as a result of mastering the other Principles, and fuels growth in a virtuous cycle.
WE KNOW THE CHALLENGES OF RUNNING A BUSINESS.
It can feel overwhelming — misaligned teams, stalled growth, and uncertainty about the next steps. I’ve helped countless CEOs like you implement a clear, proven system to regain control, drive momentum, and achieve the success you envision.
The Pinnacle approach changes the way you view and operate your business on a daily basis. It helps you to build a foundation of A-Players that live your core values, create winning playbooks, and drive clarity and alignment around your purpose and goals. If I could change one thing, I would have started working with Pinnacle earlier.
Brandon Mensink
COO & Co-Owner of Tonna Mechanical, Inc.
The Pinnacle approach is customizable, nimble, and applicable to any business challenge. It layers the latest business thinking on top of tried-and-true practices. This unique combination continues to take my company and leadership to the next level.”
Kristi Piehl
Founder & CEO of Media Minefield
SERVICES
SMALL
(Under 10 employees or $5M)
Two 1-Day Base Camp Sessions
Three 1-Day Quarterly Sessions per year
One 2-Day Annual Summit per year
One Coaching call with CEO per quarter
Access to 80+ Pinnacle Business Tools
MIDSIZE
(Under 50 employees or $5M)
Two 1-Day Base Camp Sessions
Three 1-Day Quarterly Sessions per year
One 2-Day Annual Summit per year
One Coaching call with CEO per month
Access to 80+ Pinnacle Business Tools
Enterprise
(Over 50 employees or $5M)
Two 1-Day Base Camp Sessions
Three 1-Day Quarterly Sessions per year
One 2-Day Annual Summit per year
One Coaching call with CEO per month
Four Rising Leader Sessions per year
Access to 80+ Pinnacle Business Tools
The Proven path we’ll take to the pinnacle
BASE CAMP
DAY 1
Right from the start we get set for the journey, lay out the brutal facts facing the company, assess the team and their ability to climb, and shore up the culture foundations we’ll build from.
BASE CAMP
DAY 2
We review the territory covered in Day One and begin looking out to the future to cast vision, define a compelling purpose and set milestones, growth plans and Rocks.
Quarterly Lookouts
ANNUAL
SUMMITS
Each year we stake two days to rise above the daily grind and think bigger, make plans, and gather the needed tools to set out on a new year, toward the Pinnacle we set our sites on from the start.
Muzamil Ahmad
Certified Pinnacle Business Guide
ABOUT 20nine20
At 10 years old, I was afraid to ring up customers in my immigrant parents’ convenience store. Years later, I became the first MBA in my family, specializing in entrepreneurship and strategy.
I grew up behind the counter, watching my parents navigate the daily grind of business with limited resources and unlimited resilience. That’s where I first learned how hard—and how stressful—business really is.
Over the past 20 years, I’ve scaled startups from zero, led enterprise sales and enablement at Microsoft, and even sold medical services door-to-door in 114-degree Texas heat—in a suit and tie. I’ve been the first hire, the co-founder, the strategist, the seller, and the coach. I’ve also run a nonprofit and had to let go of a tenured “stick-in-the-mud.”
I care deeply about personal growth—I’ve written 60,000 words of a book to help young people avoid the mistakes I made. At one point, I bet on myself, sold everything I owned, and started over from scratch with nothing but courage. I’ve taken 3 a.m. calls and walked founders through the scariest decisions of their lives.
I’ve lived nearly every phase of business and life with dirt under my nails and sweat under my collar. And through it all, I’ve learned that clarity, alignment, and sincerity move companies and people forward.
That’s why I guide. Because I know what it’s like to start with nothing, to lose it all, to not know what to do next—and to find your way back.
Free tool
Discover where your Business Stands on the path to the Pinnacle.
Take our Baseline Assessment to determine how your company performs across the Five Pinnalce Principles and receive a PDF report with practical recommendations to help you and your team climb to the next level.
– RECEIVE Your Scores Across ALL Five Pinnacle Principles
– Learn How Each Principle Unlocks Business Growth
– Get Actionable Recommendations and Tools
Pinnacle Books
Take your business to the next level with insights and tools from the Pinnacle book series:
- Peak Performance – Learn the five principles great businesses live by to build a profitable, purpose-driven company, and see some of the tools they have used along the way.
- The Path to Pinnacle – Includes client stories from those who have worked with a Guide to customize their journey utilizing the Pinnacle Principles.
- Enjoy the Climb – A practical guide to implementing the Pinnacle Business Operating System Approach beyond your leadership team.